A referral and follow up system…  You may be asking yourself what do I need that for?  I was reminded about a pretty well know fact after reading yesterdays post on Duct Tape Marketing by John Jantsch titled My Most Excellently Flawed Referral Survey.  The survey questions had to do with the percentage of your [...]

Posted in Business Resources, Client Retention, Follow Up, Follow Up Ideas, Referral Marketing, Relationship Marketing No Comments »

Have you ever met someone who is filled with passion and enthusiasm?  Passionate about their company, passionate about their job, passionate about their relationship,  or possibly passionate about their cause…  I mean real passion!  So much passion and enthusiasm you might think it’s too much!  This reminds me of one of the people I followed [...]

Posted in Business Excellence, Follow Up, Relationship Marketing, Social Media 13 Comments »

So here we find ourselves past the holiday season.   We now have a great opportunity to make a positive impression on our top clients and referral sources!  Sending books to top clients and referral sources is one of the most memorable follow up strategies I use. It’s creative, different, and is just not done enough!  [...]

Posted in Business Resources, Follow Up, Follow Up Ideas, Relationship Marketing 11 Comments »

This morning I had a completely different post in mind.  I was going to write about sending books to your top clients and referral sources for the New Year.  In thinking about follow up this morning I decided to write about a simple and highly effective follow up strategy for the two days before Christmas. [...]

Posted in Client Retention, Follow Up, Follow Up Ideas, Relationship Marketing 1 Comment »

You still have time to get this important follow up strategy completed!  However at this point you are a bit limited on how you can get this done.  One way is to make a mad rush to the store and buy boxes of holiday cards only to spend today and most of the weekend writing [...]

Posted in Business Resources, Client Retention, Follow Up, Follow Up Ideas, Relationship Marketing No Comments »