One of my favorite opportunities to reach out to existing customers and create stronger relationships is Thanksgiving. Thanksgiving after all is all about gratitude and what better way to show gratitude to your customers than by sending them a Thanksgiving card and letting them know how much you appreciate their business?

Posted in Client Retention, Follow Up, Follow Up Ideas, Increase Referrals, Referral Marketing, Relationship Marketing 2 Comments »

So what is a follow up strategy? It’s about creating a system for follow up which will be used with every new client, prospect, or referral source.

Posted in Follow Up, Follow Up Ideas, Increase Referrals, Social Media 4 Comments »

Two very simple follow up ideas for Speakers and Presenters.  Yes even Speakers and Presenters need to follow up!  This week I had the wonderful opportunity to speak at the Encinitas Rotary group about using Social Media to follow up and engage customers.  I have to admit the setting for this discussion was perfect, the [...]

Posted in Follow Up, Follow Up Ideas, Increase Referrals, Referral Marketing, Social Media 1 Comment »

Follow up is crucial in creating relationships with your clients and prospects. The number one reason business owners and sales people give me when I ask them why they don’t follow up is “I don’t have time”. When I hear this I think to myself you can’t afford not to have time!

Posted in Client Retention, Follow Up, Relationship Marketing 2 Comments »

It’s important to remember following up with prospects is a must but having consistent follow up or touch points with your customers is equally as important.

Posted in Business Excellence, Follow Up, Follow Up Ideas, Relationship Marketing 6 Comments »