It’s important to remember following up with prospects is a must but having consistent follow up or touch points with your customers is equally as important.

Posted in Business Excellence, Follow Up, Follow Up Ideas, Relationship Marketing 6 Comments »

When I ask a new contact if they are on LinkedIn the common response I hear is yes I am but I have no idea how to use it!  LinkedIn is a great Social Network for business but for many people they just don’t understand what it can do for them or have any plan [...]

Posted in Business Resources, Follow Up, Follow Up Ideas, Relationship Marketing, Social Media 8 Comments »

A referral and follow up system…  You may be asking yourself what do I need that for?  I was reminded about a pretty well know fact after reading yesterdays post on Duct Tape Marketing by John Jantsch titled My Most Excellently Flawed Referral Survey.  The survey questions had to do with the percentage of your [...]

Posted in Business Resources, Client Retention, Follow Up, Follow Up Ideas, Referral Marketing, Relationship Marketing No Comments »

So here we find ourselves past the holiday season.   We now have a great opportunity to make a positive impression on our top clients and referral sources!  Sending books to top clients and referral sources is one of the most memorable follow up strategies I use. It’s creative, different, and is just not done enough!  [...]

Posted in Business Resources, Follow Up, Follow Up Ideas, Relationship Marketing 11 Comments »

This morning I had a completely different post in mind.  I was going to write about sending books to your top clients and referral sources for the New Year.  In thinking about follow up this morning I decided to write about a simple and highly effective follow up strategy for the two days before Christmas.
Take [...]

Posted in Client Retention, Follow Up, Follow Up Ideas, Relationship Marketing 1 Comment »