Creating and using a follow up system is a guaranteed way to grow your business. In fact with less than 52% of all sales people following up with their prospects you will not only grow your business but you will stand out amongst your peers.

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Following up with your prospects is one of the most important steps in the sales process. If your prospect does not make a decision to buy or retain your services at your first meeting following up becomes the most important step

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Card sending is an important step in your follow up process and holiday card sending is almost at the top.

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There should be no question in your mind that email is a powerful follow up tool for your business and should be included in your follow up strategy.

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One of my favorite opportunities to reach out to existing customers and create stronger relationships is Thanksgiving. Thanksgiving after all is all about gratitude and what better way to show gratitude to your customers than by sending them a Thanksgiving card and letting them know how much you appreciate their business?

Posted in Client Retention, Follow Up, Follow Up Ideas, Increase Referrals, Referral Marketing, Relationship Marketing 2 Comments »