Today you have many choices when it comes to holiday cards.  The choice of holiday greeting cards is enormous, and we cannot forget holiday letters, postcards, and e-cards.  As business owners and sales professionals what are the best practices?  In my opinion, holiday greeting cards should be your only choice!
Holiday cards: You have many options [...]

Posted in Business Resources, Client Retention, Follow Up, Follow Up Ideas, Increase Referrals No Comments »

For years I have been sending holiday cards.  I remember back in my corporate days signing hundreds of cards to clients and vendors.  The process then was to have a stack of 300 to 500 cards passed from one office to the next as we attempted to have all the employees sign the cards.  I [...]

Posted in Client Retention, Follow Up, Follow Up Ideas, Increase Referrals, Relationship Marketing 1 Comment »

Last year at I woke up at 4am with my phone ringing and a slight sound of sirens in the background.  My house was smoky and as I ran into the living room ash was flying inside my house through the skylights.  This was the morning of the 2007 San Diego fires.  At the same [...]

Posted in Business Excellence, Business Resources, Client Retention, Follow Up, Relationship Marketing 3 Comments »

Have you ever really thought about why customers decide to buy? What are you doing right when talking to customers? How can you improve on your customer experience to win them over? Let’s look at a general example when it comes to customers calling your business:
A new potential customer may call you inquiring about one [...]

Posted in Client Retention, Follow Up, Increase Referrals, Relationship Marketing 3 Comments »

This post is my contribution to Blog Action Day, joining thousands of other bloggers to write about one topic for a single day. This year’s topic is poverty.
I remember three years ago driving into Mexico for my first Corazon project. I was a member of Rancho Bernardo Sunrise Rotary and we were going into one of [...]

Posted in Client Retention, Follow Up, Networking, Relationship Marketing 1 Comment »