One of my favorite opportunities to reach out to existing customers and create stronger relationships is Thanksgiving. Thanksgiving after all is all about gratitude and what better way to show gratitude to your customers than by sending them a Thanksgiving card and letting them know how much you appreciate their business?

Posted in Client Retention, Follow Up, Follow Up Ideas, Increase Referrals, Referral Marketing, Relationship Marketing 2 Comments »

Follow up is crucial in creating relationships with your clients and prospects. The number one reason business owners and sales people give me when I ask them why they don’t follow up is “I don’t have time”. When I hear this I think to myself you can’t afford not to have time!

Posted in Client Retention, Follow Up, Relationship Marketing 2 Comments »

A referral and follow up system…  You may be asking yourself what do I need that for?  I was reminded about a pretty well know fact after reading yesterdays post on Duct Tape Marketing by John Jantsch titled My Most Excellently Flawed Referral Survey.  The survey questions had to do with the percentage of your [...]

Posted in Business Resources, Client Retention, Follow Up, Follow Up Ideas, Referral Marketing, Relationship Marketing No Comments »

This morning I had a completely different post in mind.  I was going to write about sending books to your top clients and referral sources for the New Year.  In thinking about follow up this morning I decided to write about a simple and highly effective follow up strategy for the two days before Christmas. [...]

Posted in Client Retention, Follow Up, Follow Up Ideas, Relationship Marketing 1 Comment »

You still have time to get this important follow up strategy completed!  However at this point you are a bit limited on how you can get this done.  One way is to make a mad rush to the store and buy boxes of holiday cards only to spend today and most of the weekend writing [...]

Posted in Business Resources, Client Retention, Follow Up, Follow Up Ideas, Relationship Marketing No Comments »