So here we find ourselves past the holiday season.   We now have a great opportunity to make a positive impression on our top clients and referral sources!  Sending books to top clients and referral sources is one of the most memorable follow up strategies I use. It’s creative, different, and is just not done enough!  [...]

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You still have time to get this important follow up strategy completed!  However at this point you are a bit limited on how you can get this done.  One way is to make a mad rush to the store and buy boxes of holiday cards only to spend today and most of the weekend writing [...]

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Today you have many choices when it comes to holiday cards.  The choice of holiday greeting cards is enormous, and we cannot forget holiday letters, postcards, and e-cards.  As business owners and sales professionals what are the best practices?  In my opinion, holiday greeting cards should be your only choice! Holiday cards: You have many [...]

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Top 10 Do’s and Don’ts When Mailing Holiday Cards Do’s: 1)  Do send a quality card with a nice seasonal image This is not the time to send a naked Santa because you think it’s funny. 2)  Do hand write your cards and envelopes There is nothing like getting hand written cards in the mail, [...]

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Last week I was asked to create a Top 10 blog list for blogs.com.  I thought for a brief moment on what segment of blogs I would include and decided to focus on Marketing Blogs (and a few distractions).  These are blog s that I read on a consistent weekly basis for many reasons…  Some [...]

Posted in Business Resources, Follow Up, Relationship Marketing 2 Comments »