So here we find ourselves past the holiday season.   We now have a great opportunity to make a positive impression on our top clients and referral sources!  Sending books to top clients and referral sources is one of the most memorable follow up strategies I use. It’s creative, different, and is just not done enough!  [...]

Posted in Business Resources, Follow Up, Follow Up Ideas, Relationship Marketing 11 Comments »

This morning I had a completely different post in mind.  I was going to write about sending books to your top clients and referral sources for the New Year.  In thinking about follow up this morning I decided to write about a simple and highly effective follow up strategy for the two days before Christmas.
Take [...]

Posted in Client Retention, Follow Up, Follow Up Ideas, Relationship Marketing 1 Comment »

You still have time to get this important follow up strategy completed!  However at this point you are a bit limited on how you can get this done.  One way is to make a mad rush to the store and buy boxes of holiday cards only to spend today and most of the weekend writing [...]

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Today you have many choices when it comes to holiday cards.  The choice of holiday greeting cards is enormous, and we cannot forget holiday letters, postcards, and e-cards.  As business owners and sales professionals what are the best practices?  In my opinion, holiday greeting cards should be your only choice!
Holiday cards: You have many options [...]

Posted in Business Resources, Client Retention, Follow Up, Follow Up Ideas, Increase Referrals No Comments »

Top 10 Do’s and Don’ts When Mailing Holiday Cards
Do’s:
1)  Do send a quality card with a nice seasonal image
This is not the time to send a naked Santa because you think it’s funny.
2)  Do hand write your cards and envelopes
There is nothing like getting hand written cards in the mail, it shows you have taken [...]

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