Have you ever really thought about why customers decide to buy? What are you doing right when talking to customers? How can you improve on your customer experience to win them over? Let’s look at a general example when it comes to customers calling your business:
A new potential customer may call you inquiring about one [...]

Posted in Client Retention, Follow Up, Increase Referrals, Relationship Marketing 3 Comments »

Last week I talked about strengths, following up from my post on SWOT Analysis:  Simple Tool to Improve Your Business.  If you missed one of these previous posts it may be best to go back and review them in order.
SWOT Analysis:  Simple Tool to Improve Your Business
SWOT Analysis: Defining Your Strengths

Today I will review our [...]

Posted in Business Resources, Follow Up, Networking, Relationship Marketing 2 Comments »

This post is my contribution to Blog Action Day, joining thousands of other bloggers to write about one topic for a single day. This year’s topic is poverty.
I remember three years ago driving into Mexico for my first Corazon project. I was a member of Rancho Bernardo Sunrise Rotary and we were going into one of [...]

Posted in Client Retention, Follow Up, Networking, Relationship Marketing 1 Comment »

In my last post, SWOT Analysis: Simple Tool to Improve Your Business, I gave an overview of SWOT and talked about a few of the benefits of applying a SWOT Analysis to your businesses or to yourself as a business professional. As I mentioned in my previous post I am part of a small group [...]

Posted in Business Resources, Client Retention, Follow Up, Follow Up Ideas, Increase Referrals, Relationship Marketing 4 Comments »

SWOT Analysis is strategic planning method and effective tool to help you understand your Strengths and Weaknesses, and identify the Opportunities and Threats facing your business.  The analysis was created by Albert Humphrey during a research project at Stanford University using data from Fortune 500 companies.  Using SWOT you are looking at the internal and [...]

Posted in Business Resources, Client Retention, Follow Up, Follow Up Ideas, Relationship Marketing 2 Comments »