Comments on: Landing the next BIG client: Just a Flip of the Coin? http://www.followupsuccess.com/2008/08/27/landing-the-next-big-client-just-a-flip-of-the-coin/ attract more clients, increase your referrals Thu, 15 Sep 2011 09:59:08 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Angie A. Swartz http://www.followupsuccess.com/2008/08/27/landing-the-next-big-client-just-a-flip-of-the-coin/comment-page-1/#comment-21 Angie A. Swartz Fri, 12 Sep 2008 23:11:28 +0000 http://www.followupsuccess.com/?p=128#comment-21 As a professional who worked many years in sales operations and customer service, I appreciate that you have chosen follow up as the topic for your blog. So many companies ignore the importance of investing time and money in customer relationships after the sale is closed. They don't realize they are ignoring their biggest assets. As they choose to focus their efforts on obtaining new clients, they ignore their existing clients, forgetting that it's so much cheaper to keep the customers they already have. This is followup at it's best, right? I especially like this post and the creative way you connected with the customer to close this deal. I'd love to see you tell us other similar stories and share your creativity with the rest of us. I think we can all learn from you. As an independent business owner, I need all the help I can get. Thanks for the continued inspiration. Keep writing! As a professional who worked many years in sales operations and customer service, I appreciate that you have chosen follow up as the topic for your blog. So many companies ignore the importance of investing time and money in customer relationships after the sale is closed. They don’t realize they are ignoring their biggest assets. As they choose to focus their efforts on obtaining new clients, they ignore their existing clients, forgetting that it’s so much cheaper to keep the customers they already have. This is followup at it’s best, right? I especially like this post and the creative way you connected with the customer to close this deal. I’d love to see you tell us other similar stories and share your creativity with the rest of us. I think we can all learn from you. As an independent business owner, I need all the help I can get. Thanks for the continued inspiration. Keep writing!

]]> By: Sandra Scott http://www.followupsuccess.com/2008/08/27/landing-the-next-big-client-just-a-flip-of-the-coin/comment-page-1/#comment-16 Sandra Scott Thu, 28 Aug 2008 18:32:14 +0000 http://www.followupsuccess.com/?p=128#comment-16 Wow, did you bring back memories of an outrageous thing I did in my past that landed me a large gravel/construction company account in SD. I was invited to join several of the company execs at a table they had purchased at a fund raiser. Feeling very flattered I of course accepted the invite, but knew I needed to thank them in some meaningful way. I was seated next to the CFO who pretty much ignored me the entire evening. He chose to talk with the person on the other side of him instead. I just listened, listened and listened. By the end of the evening I knew what he was interested in personally and business wise. I found out that he loved a specific kind of wine that was quite rare and that he had some corporate executives that were planning a mutiny unless they were given a raise. I was set!. The next day I called a friend that was into wine, told him about the wine and asked where I could get it. Within 24 hours I had 2 bottles of this wine in my hands. I wrapped it creatively with a letter I had composed outlining several ways the CFO could compensate his key executives through different insurance ideas. I had the wine delivered personally to him. I had a phone call within 10 minutes of its arrival. He granted me an interview and the rest is history. Thanks, Sandra Wow, did you bring back memories of an outrageous thing I did in my past that landed me a large gravel/construction company account in SD.

I was invited to join several of the company execs at a table they had purchased at a fund raiser. Feeling very flattered I of course accepted the invite, but knew I needed to thank them in some meaningful way.

I was seated next to the CFO who pretty much ignored me the entire evening. He chose to talk with the person on the other side of him instead. I just listened, listened and listened. By the end of the evening I knew what he was interested in personally and business wise. I found out that he loved a specific kind of wine that was quite rare and that he had some corporate executives that were planning a mutiny unless they were given a raise.

I was set!. The next day I called a friend that was into wine, told him about the wine and asked where I could get it. Within 24 hours I had 2 bottles of this wine in my hands. I wrapped it creatively with a letter I had composed outlining several ways the CFO could compensate his key executives through different insurance ideas. I had the wine delivered personally to him. I had a phone call within 10 minutes of its arrival. He granted me an interview and the rest is history.

Thanks,

Sandra

]]> By: Ricardo tarin http://www.followupsuccess.com/2008/08/27/landing-the-next-big-client-just-a-flip-of-the-coin/comment-page-1/#comment-15 Ricardo tarin Thu, 28 Aug 2008 17:00:09 +0000 http://www.followupsuccess.com/?p=128#comment-15 Hey Alan this is my favorite blog! Hey Alan this is my favorite blog!

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